Craft. Curiosity. Impact.

Built on Story. Driven by Results.

Thought Leadership

As a visionary, subject matter expert, and trusted voice, I built a social following of 25,000 multimedia professionals and used that platform to challenge norms and drive change. I was an early adopter of social first content, long before it became standard practice. From introducing full frame cameras to advancing vertical video storytelling and early experiments in VR mini docs, I have consistently looked ahead and remain passionate about AI.

Leading Teams. Building Culture.

At a time when hiring constraints across the country reached historic levels, we set our shortest turnaround and highest retention rates in recent history, plucking high-quality talent and keeping business buzzing. Internal data consistently ranked KING among the highest in TEGNA for culture, with leadership receiving strong marks across teams.

Project Management

I was entrusted to lead the station’s long-form storytelling initiatives — high-impact content designed to drive cross-platform viewership, support marketing efforts, and provide the sales team with powerful proof points that contributed to millions of dollars in revenue. We cut production timelines in half, set records for regional and national awards, and won the granddaddy of awards: national Overall Excellence in 2025 (RTDNA).

Building Brands Through Storytelling That Scales

If I wasn’t building a brand from the ground up, I was responsible for scaling it for production and working cross-functionally to bring it to life.

My most recent and most successful project, UNSOLVED Northwest, has generated more than 2 million views on YouTube. Episode one launched with 30,000 views, and early audience behavior made one thing clear: demand was growing for deeper, longer-form storytelling. As we expanded the depth of each episode, engagement followed.

Paired with a disciplined approach to headlines and thumbnail strategy, the franchise continues to gain momentum — now streaming in more than 50 U.S. markets.

End-to-End Video Production

This is where my craft has been built and refined over more than 20 years, across every stage of the process, from planning and storyboarding to lighting design, writing, cinematography, editing, and publishing.

Working independently, I have consistently delivered content that outperformed larger network crews, combining creative vision with disciplined execution.

That work has been recognized with 15 Emmy® Awards, a Peabody, and other top industry honors, spanning every aspect of the craft.

Media Relations & Communcations

I come from the other side of the pitch — deciding what gets covered, what gets killed, and why — making high-stakes editorial calls every day.

Over time, you stop analyzing what makes something newsworthy and start feeling it. It becomes instinct, built from years of seeing what lands and what does not. I know what makes a reporter lean in and the hooks that move an editor to say yes.

I trained hundreds content creators to find stories that matter and make them land. I taught them how to give national narratives local resonance and tell them in ways that compel an audience to care.